Let’s Talk About Your Weight

One of time-enduring curse that a photographer has to live with, has always been the hefty weight of the camera gears he or she has to put up with. In moving from one point of interests to another, the prospect of literally breaking your shoulder or hurting your wrist has been a pro photographers’ staple dose of unavoidable afflictions.

If you analyse this situation a tad deeper, you’d would soon realize a correlation between mirrorless camera makers’ key success factors to subvert this necessary evil and their unstoppable success in a short few years. It is now indeed possible to shed heavy, clumsy camera gears and still achieve optimal goal of capturing stellar imageries.

In fact, it will do more…much more. A lightened encumbrance will also now means a lengthened ability of us to shoot longer in the field, achieving new unique vantage points to shoot from and heightening our creativity to create better images.

Sony is pushing the envelope. Fujifilm has done it. Canon is inline to achieve that goal with her M family. Leica has been doing it since her first M series. Nikon is trying with her Nikon 1 series, though not hard enough (Betting my cat that V3 will not disappoint me). So, what’s not possible these days?

Hardware Brands – Don’t Bother. Its Just a Tool

It is of great entertainment that I regularly witness a break in monotony among the web community, as it toggles their heated exchanges between the hardware side of photography and the owners’ response in choosing a particular brand to shoot with.

Being knowledgeable that both positive and negative publicity is still publicity, the debates that tagged each elaborate talk shows of the reason why they switched from one brand to another filled comments sites, while fueling many more brand-conscious owners’ of their senseless loyalty. Its as if, for a moment, you’d think that they are actually paid to make those comments, which they are clearly not. I earned my assignments with the use of Nikon and Canon gears. The conspiracy of obtaining a NPS or CPS membership actually demand a prerequisite to own a fleet of respective hardware to be eligible. It’s nothing personal. Its all business from the way I see it.

Nikon appreciates our business and so does the rest. And that relationship ends just about there. And they simply want more of our business. Brand loyalty is self defeating but only serve to boost a greater degree of convenience and lower TCO to us ward.

And as I always reiterates in my regular classes, the only perfect camera is your God-given pair of eyes. Anything else only seek to mimic this incredible creation. In pursuit of a hardware that claims a greater prowess in this image capture capability, I would simply perform the due diligence and go ahead and get it and be done with it!  I don’t switch. I simply acquire and appreciate!

Each surviving brand comes with her unique set of strengths and I simply draw the right brand for the required capability to complete the assignment or shoot, while weighing this selection against the criticality of shoot versus personal convenience.